Post by kmstfatema on Mar 5, 2024 5:14:09 GMT
When talking about marketing it is easy to fall into technicalities and neologisms taken from English, which after all is the primary language in which marketing is expressed, especially that applied to the web. However, when we professionals step aside for a moment from the logic of the web tools that we use every day in our work, it becomes easier to observe how online sales processes are often the same as those that occur in a shop , at the center commercial, in a supermarket, or in a home furniture exhibition. The levers that push that famous "potential customer" with an unknown face to buy are the same offline and online, only the use of channels, the context and the language that we must use changes. Marketing and, more generally, communication are based on a message that a sender sends to a recipient.
What should this message be? How will it be received? The answers Germany Telegram Number Data to these questions can only be given if we define some variables: Who receives the message? What features does it have? In what situation does communication take place? Through which channel should I communicate my message? What is the purpose of my communication? What kind of tone and language should I use? Customer Account Based marketing Account Based Marketing, question of subject, attributes and verb From the 5 points reported above it is easy to understand how, by analyzing the questions in point 1, it is then possible to define everything concerning the following points. Account Based Marketing is an approach that aims to do just this, i.e. give a name and define the account that will become the subject of communication.
In grammar the subject is the protagonist of the action of the sentence, the one who carries it out or suffers it, the same thing we must do with our account which is not the object, but the subject of the communication. The account will thus have attributes and relationships that define it and enrich its profile, establishing a context within which it acts, makes decisions, lives, works, is receptive and interacts with any messages or inputs that you can send to it. In Account Based Marketing the account is considered an active element of communication and, as such, it is necessary to start from its definition to create the marketing strategy we want to propose. Account Based Marketing communication The subject The subject will be coded with a registry : first name, surname, e-mail This is the minimum information we need about our subject of the sentence for the whole ABM process to begin. Nothing more, nothing less. At this point the account exists, is created and must be defined with attributes.
What should this message be? How will it be received? The answers Germany Telegram Number Data to these questions can only be given if we define some variables: Who receives the message? What features does it have? In what situation does communication take place? Through which channel should I communicate my message? What is the purpose of my communication? What kind of tone and language should I use? Customer Account Based marketing Account Based Marketing, question of subject, attributes and verb From the 5 points reported above it is easy to understand how, by analyzing the questions in point 1, it is then possible to define everything concerning the following points. Account Based Marketing is an approach that aims to do just this, i.e. give a name and define the account that will become the subject of communication.
In grammar the subject is the protagonist of the action of the sentence, the one who carries it out or suffers it, the same thing we must do with our account which is not the object, but the subject of the communication. The account will thus have attributes and relationships that define it and enrich its profile, establishing a context within which it acts, makes decisions, lives, works, is receptive and interacts with any messages or inputs that you can send to it. In Account Based Marketing the account is considered an active element of communication and, as such, it is necessary to start from its definition to create the marketing strategy we want to propose. Account Based Marketing communication The subject The subject will be coded with a registry : first name, surname, e-mail This is the minimum information we need about our subject of the sentence for the whole ABM process to begin. Nothing more, nothing less. At this point the account exists, is created and must be defined with attributes.