Post by account_disabled on Jan 8, 2024 4:05:39 GMT
So, dividing that organic traffic value by the number of users, the result is that the average Hubspot user brings a value equal to $0.9 while the average Salesforce user brings $.9, which is more than double. On a third glance, you can also understand why this is happening by looking at the top keywords each blog ranks for. These are the Hubspot keywords with the most organic traffic: And these are Saleforce’s: Accordingly, some of the top keywords Hubspot ranks for are “shrug emoji”, “famous quotes”, “life quotes”, “ice breakers”, “weaknesses”, and “ie vs eg”. On the contrary, Salesforce ranks for keywords such as “eCommerce”, “sales tactics”, “qbr” (it stands for Quarterly Business Review, I just googled it myself), “sales automation”, and “sales strategy”.
Now guess which of the two CRM blogs brings vanity traffic and which Email Listone brings value traffic. Meaningful metric: Relevant organic traffic I’m sure that Hubspot, and any kind of Hubspot in any case, does what thinks is best for its business. What I’m trying to say is that Hubspot’s content marketing strategy is not the kind of strategy we -as an agency- would quip for most of our clients. Creating content is expensive so creating content without considering ROI is like burning money. All things considered, a focused SEO strategy is a more cost-effective strategy and thus brings the Customer Acquisition Cost (CAC) down.
If you care about ROI, budget and money, then you should also care about bringing that CAC down. That said, there will be times when some pieces of your content puzzle don’t always have to translate into conversions. But more often than not you should create business-related content. The ultimate goal is not just to attract traffic but to attract the right kind of traffic that converts into business outcomes mostly through: Relevant keywords: Identify and target keywords that are popular and directly related to your business and its goals. Long-tail keywords: Incorporate long-tail keywords that are more specific to your products or services to attract more qualified traffic. .